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BLYTH, ON, Thursday, October 31, 2019

Cowbell Brewing Co. is pleased to announce the limited-release Winter Collection Six-Pack, featuring the exclusive release of Oatmeal Vanilla Black Lager in cans and $2 Givecards for the Givesome app.

Oatmeal Vanilla Black Lager is now available, in limited quantities of 473mL cans, after being previously released as a draft-only Renegade. Black Lager, also known as Schwarzbier, is a classic German-style lager, brewed with rich, roasted and caramelized grains, then fermented cool and lagered cold for a period of time. The beer boasts beautiful espresso and chocolate aromas with warm vanilla notes while maintaining classic lager sensations. The resulting beer is exceptionally smooth, elegant and delicious. The six-pack is available at select LCBO locations and features two 473mL cans of Oatmeal Vanilla Black Lager, along with Cowbell favourites – Shindig, Gravel Run, Doc Perdue’s Bobcat and Doc Perdue’s Boxing Bruin.

Every six-pack also includes a $2 Givecard, funded by Cowbell Brewing, which can be used on the Givesome app. Givesome is a tech start-up based in Guelph, Ontario, that shows givers the impact they have when they give to charity. The app highlights projects supported by the Greener Pastures Community Fund and will help fund projects at the four children’s hospitals in Ontario through the ‘Cowbell Brand Page.’ Learn more about the Cowbell Givesome partnership.

“We are pleased the Winter Collection Six-Pack highlights two things we are very proud of at Cowbell – our delicious beer and the Greener Pastures Community Fund,” said Grant Sparling II, Chief Development Officer. “As we draw closer to the holiday season, we ask all Cowbell fans to use their Givecard to direct donations to critical NICU and child-specific equipment needs, to child-life specialists who help children smile, or to a classroom that allows children with epilepsy go to school. Let’s do the right thing, together.”

The Givecards are located on the inside upper flap of the six-pack box and may be used by following three easy steps:
1. Download the Givesome App available in the Google Play (Android) and App Store (iPhone)
2. Enter the PIN for your $2 Givecard and donate to a project of your choice
3. Wait for the video notification to see your impact on the organization when the project is completed

This winter, please enjoy responsibly and give back to Ontario’s children’s hospitals that provide outstanding care every day of the year.


About Cowbell Brewing Co.
Cowbell Brewing Co. is owned by the Sparling family which has entrepreneurial roots in Blyth, Ontario, going back three generations. This ambitious project employs over 170 people and is designed to have a positive local community impact and contribute to regional tourism opportunities. Cowbell is an environmentally responsible company, featuring the World’s First Closed-Loop Brewing System and Cowbell will be North America’s First Carbon Neutral Brewery. Cowbell brands are currently available across Ontario through the LCBO, The Beer Store, grocery stores, restaurants and pubs.

For More Information, please Contact:
Katey Potter
Manager, Community Relations
Cowbell Brewing Co.
Cell: 519-955-2845
Email: [email protected]